We believe if there is a problem, we need to fix it fast. Therefore, we don’t rely on others when it comes down to solving or fixing things fast. We take own initiative and ownership on every small and big problem. This varies from a small customer problem all the way to VAT invoice and retail problems. We do not let you standing in the cold rain, even if it means working till late at night, we go the extra mile, instantly and permanently!

We all make mistakes, but we keep promises. We’re all normal people, just like everyone else, this means, also we can make mistakes. We accept it, correct it, and continue without looking back on solved problems. Because if we promise something, we want to keep that promise. Always! This is a promise we make to our colleagues, partners and customers. Don't let a problem grow to big, let us take it down at the beginning!

We play in the Champions League and want to win, because we hate to lose. That’s why we only start things to win the game and not simply because we want to play the game. So every initiative, every new idea and every business model is guided by that principle. If we can win it, we start it. For our retailers and customer this means that they can easily sit-back, and have faith your orders will be in the right hands. We don't let go till we've reached that goal!

The world around us is changing more rapidly than you might expect and we’re in a rollercoaster ride which is about to begin. We love rollercoaster rides. We love the thrill, the lightning speed and the wind in our hair. Certainly we love it when we’re at the peak. So sit-bak, enjoy these peaks fully and celebrate every milestone. Hard work must pay off, and that’s why we take that principle very, very seriously. Enjoy the ride with us and let's start business.